best polo cologne Ralph Lauren Gets Ready to Electrify the Olympics

jesse smith water polo Ralph Lauren Gets Ready to Electrify the Olympics

Of all the marathons leading to the 2016 Olympic Games, the least known one is happening right now at a Ralph Lauren processing center in Texas. Over four days, a team of fitters and tailors is racing to outfit 600 athletes and about 200 coaches with customized uniforms in time for the Parade of Nations during the opening ceremony to be held on Aug. 5 at Maracan Stadium in Rio de Janeiro.

It’s a challenge unlike any other, said David Lauren, vice president for global advertising, marketing and corporate communications for Polo Ralph Lauren. The Rio Games are the fifth time the brand has clothed the United States Olympics and Paralympic teams.

“It’s almost a herculean effort,” Mr. Lauren said Thursday at the company’s Midtown headquarters, as he previewed the Olympics designs for me. “You have this minute gymnast who’s maybe 4 foot 8, and then you have a basketball player the size of LeBron James.”

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Unsurprisingly, given the occasion and the label’s being built on a foundation of preppy sportswear, the uniforms are jaunty, conservative and as patriotic as Betsy Ross: gold buttoned navy blazers worn over a striped T shirts (formal collared shirts and ties were considered and abandoned in view of the temperature, predicted to be in the 80s on Friday); slim cut white selvedge jeans; red, white and blue boat shoes; navy grosgrain belts; and striped cotton bracelets. For the closing ceremony, the blazers will be bypassed and the jeans replaced by shorts.

“Everything is made in America,” Mr. Lauren said. “America should have a moment right now.”

In casting about for ways to ramp up the clothing’s patriotic symbolism without falling afoul of strict International Olympic Committee guidelines discouraging ostentation, the Polo Ralph Lauren team seized on the ubiquitous (and modish) notion of incorporating wearable technology into its designs.

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Initially, the notion was to electrify the whole team, but an Olympic committee hoping to attract the 2020 Games to the United States quashed the idea.

So the only person wearing light up clothes will be the flag bearer. And that will present a near Olympian test for the Polo Ralph Lauren tailors as the identity of the athlete chosen for the honor will not be known until Aug. 4, when team captains from all the individual sports cast their votes.
best polo cologne Ralph Lauren Gets Ready to Electrify the Olympics