long sleeve golf polo Ralph Lauren expands customization to crewnecks

polo pea coats for men Ralph Lauren expands customization to crewnecks

Ralph Lauren expands customization to crewnecksThe Associated PressIn this Friday, Nov. 10, 2017, photo, David Lauren talks about custom sweaters and embroidery at the Polo Ralph Lauren store in New York’s SoHo neighborhood. Ralph Lauren is offering create it yourself crewnecks as customization gains popularity with shoppers. Chief innovation officer David Lauren says the company hopes to eventually have custom shops at all its stores. (AP Photo/Richard Drew)NEW YORK Ralph Lauren is offering create it yourself crewnecks as customization gains popularity with shoppers.

Starting Thursday, customers online and at a Manhattan store can choose what they want. The sweater will be knit to order and arrive at their homes within two weeks. The sweaters cost $198, a price the company says is about the same as a regular crewneck.

Last year, Ralph Lauren opened a custom shop at its London flagship store, where customers can embroider and add patches to Polo shirts, hats and blazers. Open this past fall.

Chief innovation officer David Lauren says the company hopes to eventually have custom shops at all its stores.

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long sleeve golf polo Ralph Lauren expands customization to crewnecks