custom printed polos Ralph Lauren has new mobile commerce site
The Polo Ralph Lauren Corp. has launched a new mobile commerce site.
The service will include a mobile storefront, content from RL Magazine, a Style Guide Q and exclusive videos. To promote the new service, Ralph Lauren will place special codes in print ads, direct mail and store windows.
“Polo Ralph Lauren has been at the forefront of incorporating technology into our business and we are constantly challenging ourselves to find new ways to present the world of Ralph Lauren to our consumer,” said Ryan Lally, director of corporate communications at Polo Ralph Lauren, in an e mail to DMNews. “The mobile device was a natural next step.”
Shoppers can currently purchase RLClassics, which includes chinos, oxfords, polo shirts and sweaters, on the site. Through September, the site will also carry a US Open Collection. In addition, shoppers can download special software that camera phones can use to scan product codes and be directed to a mobile enabled version of the Ralph Lauren Web site.
This mobile offering encompasses a wide demographic, including people of all ages who are interested in the high end brand, Lally added. “This is accessible to anyone who has a phone,” he said.
USAData helps businesses find new customers and grow their current customers through a combination of data and digital marketing services, and easy to use SaaS technology products. We enrich customer data so businesses can more effectively target and communicate with customers, and connect them with their best look alike prospects through digital and traditional channels. We make it easy through simple, self serve applications and APIs, as well as through full service programs managed by our Data and Digital experts.